28 Nov 2024
Groove Heaven is a space designed to recreate those elusive moments when we become wholly immersed in music, using the natural propagation of sound waves as its primary inspiration. The design concept explores how music can transcend its auditory boundaries, transforming into a spatial experience that visitors can engage with not just through hearing, but also through touch, sight, and movement. Here, sound waves are translated into architectural elements, making them tangible forces that shape the environment.
The vision for Groove Heaven was to create an atmosphere where sound waves influence every aspect of the space. The rhythm of a bassline, rendered on a larger scale, serves as the foundation for the design language. Rotating display shelves, the texture of the floor, and lighting elements simulate the fluid motion of sound. This intentional interaction between sound and space allows for a seamless connection between the invisible qualities of music and the visible, material world, giving form to the intangible.
At the heart of the space lies the “Love Seat", a sculptural centrepiece whose organic form references the intimacy of intertwined figures, evoking a sense of comfort and closeness.
The "Love Seat" is covered in specially designed fabrics that are printed to enhance the tactile experience, mimicking the softness and warmth of bedding. This central piece contrasts with the more rhythmic and structured elements surrounding it, inviting visitors to pause and interact with the physicality of sound as they would with the soft fabric of a familiar, intimate space.
In an age where urban life often leads to social disconnection and individualism, Groove Heaven aims to emphasize the unifying power of music. By transforming sound waves into spatial forms, the design offers an escape from the rush of the retail environment. It becomes a momentary retreat where visitors can reconnect with their surroundings, with others, and with the calming, universal language of music. This sensory experience serves not just as a point of visual and auditory engagement, but also as a means of grounding visitors within the collective potential that music brings to shared spaces.
Through its layered, multi-sensory design, Groove Heaven encourages a deeper reflection on how space, sound, and people interact in an increasingly fragmented world.
Technical sheet
29 Nov 2024
28 Nov 2024
27 Nov 2024
