Hästens marks its 170th anniversary by announcing the launch of its dremer® bed in India. Designed by world-renowned interior designer Ferris Rafauli, the dremer® bed is genuinely in a league of its own. Hästens’ latest chapter embodies six generations of dreams, achievements, excellence, mission, and mastery. Mr Sunil Sethi, the president of FDCI, has been invited in the presence of Mr Ludovic Létrillart, Regional Director IMEA, Hästens, to unveil the bed in India at India Design 2023.

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Pronounced as “dreamers”, dremers are inspiring individuals who do more than dream and go on living ordinary lives. Dremers are awake to their inner greatness and make their dreams — small and large — a reality. Meticulously hand-built by Hästens’ master craftsmen in Köping, Sweden, the dremer bed is beautifully upholstered with the unique woven fabric designed by Ferris Rafauli and is based on the brand’s iconic horse insignia. It is the same fabric featured on the Grand Vividus, one of the world’s most exclusive and masterfully crafted beds, and there are four colours to choose from — Traditional Blue, Black Shadow, Natural Shale, and Phantom Charcoal.

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Each check of the pattern is seamlessly aligned, a process that demands the utmost precision from the master craftsmen. At the foot of the bed is the uplifting phrase "dremer, The Day Is Yours,” while the silver-plated brass nameplate on the bed base is etched with “dremer ” and the logos of Hästens and Ferris Rafauli. 

The dremer headboard is a work of art and makes a statement in any bedroom. The velvet panels and side wings come in the same colours as the dremer bed, and are generously padded for exceptional comfort and finished with pipe detailing that emphasises the headboard's alluring shape. The lacquered wood legs are designed exclusively for the dremer bed and are available in black and blue hues. “The dremer bed is a physical manifestation of the brand’s mission to make our world a better place,” says Jan Ryde, 5th Generation, Chairman and CEO of Hästens.

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Hästens believes in the transformative power of extraordinary sleep and how it can help people create the life they dream of upon waking. The company uses the finest wool, cotton, flax, premium Swedish pine, and horsetail hair with absolute precision to provide a sense of weightlessness and extraordinary sleep all at once. The dremer bed and headboard exude uncompromising quality and design.

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They are an exceptional homage to Pehr Adolf Janson, the dremer who founded Hästens, and to the six generations of dremers who have since played their part in shaping Hästens into the world-leading brand, it is today.

About Hästens
Hastens was launched in New Delhi by AVIT Lifestyle almost a decade ago by Mrs Neelam Dewani and Mr Rajesh Dewani of Avit Digital Pvt. Ltd. to bring the world’s best beds, mattresses, and bedding accessories to India. In this age of mass-produced beds, Hästens stands alone in its belief that there is only one way to create a true masterpiece, and that is by hand. Every bed is built with pride and care by a team of skilled craftsmen in its Sweden-based state-of-the-art facility and offers unmatched levels of support and comfort.

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