18 Oct 2023
AURA Invalides marks a new stage in Moment Factory’s history as a multidisciplinary studio dedicated to crafting innovative multimedia experiences through bold creativity and high-tech prowess. This immersive 50-minute experience combines video mapping, lighting, special effects, orchestral music, and sound design to celebrate the architectural and historical heritage of one of Paris’s most iconic monuments: Dôme des Invalides.
The project was initiated in 2019 by cultural operator Cultival, which was then seeking innovative cultural and tourism offerings designed to create new sustainable attractions in France. Captivated by the AURA experience at Basilique Notre-Dame de Montréal, and Moment Factory’s peerless creativity and ability to meet exacting standards, Cultival asked the multimedia studio to create the very first AURA experience in France. Les Invalides, whose gilded dome has brightened the Paris skyline for centuries, was the natural choice. To achieve this project, Cultival also turned to its longstanding partner, Musée de l’Armée – Hôtel national des Invalides.
Designed by Moment Factory and produced by Cultival, in partnership with Musée de l’Armée, the AURA Invalides experience is the result of a long process of research and collaboration, undertaken by passionate teams specializing in heritage enhancement and the digital arts. Moment Factory’s multi-disciplinary and global talent worked for more than two years to create a multimedia and immersive experience that offers a perfect complement to the majestic scale of Dôme des Invalides.
AURA Invalides, a monumental and dazzling experience
As night falls, Dôme des Invalides comes alive with the combined magic of light, orchestral music, and video mapping, revealing its stately beauty and rich heritage. Over 50 minutes, visitors are invited to partake in a sensory nighttime exploration. Guided by light, they wander through Dôme des Invalides and its six chapels, where the previously unseen gradually comes into view.
As visitors pursue their exploration, they become attuned to their surroundings and the marvellous aura on display. The immersive AURA experience consists of three acts, each portraying a distinct facet of this particular landmark: its construction, the memories it harbours, and its power to inspire one and all.
AURA Invalides is designed to stimulate the imagination of audiences of all ages. As a result, visitors are swept away by moments of pure wonder, fostering a deep and unique connection between the public and the place – and among the visitors themselves.
High-tech prowess showcasing an exceptional heritage site
Dôme des Invalides provides one of the most ambitious projection surfaces that Moment Factory has ever had the privilege to work with. The technical challenge was enormous. At more than 90 metres high, the building is topped by a dome whose smallest diameter is 30 metres. In all, more than 45 million pixels were mapped onto a 3,500-square-metre surface.
One of the building’s distinctive features is a reverberation time that spans nearly 10 seconds, a result of its architectural configuration. To ensure that AURA Invalides visitors can fully experience the orchestral score, the team employed a sound-spatializing technique that involves localizing sound with utmost precision. As a result, visitors can perceive where the sound emanates from. The experience combines sound and image to create a 360-degree immersion effect, making visitors feel as if they are fully immersed in the show.
Another major challenge was to blend technology seamlessly into this space to create a truly magical effect. Since Dôme des Invalides is a protected historic monument, the projection equipment had to be installed on the existing structure without altering the site’s architectural integrity.
To that end, the technical team produced a drone-enabled architectural scan, which it then transcribed into virtual reality, in the form of a 3D model, to produce a technical design that encompassed all of the site’s specific features. Throughout this delicate stage (from design to implementation), the firm's collaboration with Direction régionale des affaires culturelles (DRAC) – whose role is to protect the building’s integrity – was particularly invaluable.
A creative process that celebrates a historic monument
When the team at Moment Factory embarked on this ambitious project, above all it wanted to pay tribute to the genius of Jules Hardouin-Mansart, and the talent of the architects, artists, and craftsmen who created Dôme des Invalides so that today’s visitors may discover, or rediscover, this exceptional French heritage site in a whole new way.
The team’s artistic preference was to reveal the spirit of the place, comprising its architectural beauty, the memory with which it resonates, and the symbolism it conveys. Accordingly, each scene in the experience is based on existing documents. After extensive historical research, the creative team worked closely with chief curators at Musée de l’Armée to ensure that the design was historically accurate.
AURA Invalides seeks to reveal and share, rather than to tell. While the creative team drew its narrative inspiration from the site’s diverse history, it created an immersive world designed to spark visitors’ imagination. By instilling a sense of wonder, the intangible and invisible are revealed.
A monumental experience in three movements
The AURA Invalides experience comprises three movements, inviting visitors to discover three fundamental aspects of Dôme des Invalides: construction (movement I), memory (movement II), and power to inspire (movement III).
The experience is designed as a forward-moving narrative, enabling visitors to get closer to the spirit of the place – to its aura. Once visitors have experienced the various spaces (movement I) and delved into the monument’s memory (movement II), they can access a sensory experience that embraces the resplendent grandeur of Les Invalides.
An orchestral score, specifically composed to enhance the experience
The music was created by Montreal studio Troublemakers, in collaboration with Moment Factory’s creative teams. The score was devised and composed around the three movements that punctuate the AURA Invalides experience, with each piece featuring a distinct musical colour to highlight the contrasts that characterize the monument. The dome’s unusual acoustics, with almost 10 seconds of reverberation, dictated this original creation from start to finish.
The instrumentation is a blend of orchestra, synthesizers, percussion, drums, machines, and the voices of more than 55 musicians. As for the composition itself, of contemporary style for the most part, it targets a modern orchestral sound, with a few references to nineteenth-century French music.
Moment Factory: Creating immersive experiences for more than 20 years
Over the years, through increasingly ambitious projects, Moment Factory has become an international standard-setter in the creation of immersive experiences that enable heritage sites to shine, thereby diversifying their initial offer and attracting new audiences.
Whether at Barcelona’s Sagrada Familia, Basilique Notre-Dame de Montréal, Cathédrale Notre-Dame de Reims in France, and now Dôme des Invalides, Moment Factory uses the power of storytelling and cutting-edge technology to create a spirit of collective wonder, creating intimate and unique bonds between the audience and the site.
The monumental experience that is AURA Invalides reflects Moment Factory’s aspiration to enable this iconic site of Parisian and French heritage to engage with new audiences and continue to extend its legacy from generation to generation.
Other heritage projects by Moment Factory:
ODE TO LIFE at SAGRADA FAMILIA in Barcelona (2012): Moment Factory was invited by the cities of Barcelona and Montreal to create the first sound-and-light show on the imposing and complex façade of Sagrada Familia.
AURA at Basilique Notre-Dame de Montréal (2017): Fabrique de la Paroisse Notre-Dame asked Moment Factory to design a permanent sound, light, and video experience that would draw visitors inside the basilica and enable them to discover it in a new way.
REGALIA in Reims, France (2019): The city of Reims commissioned Moment Factory to design a two-part sensory multimedia experience on the façades of Cathédrale Notre-Dame de Reims and Basilique Saint-Remi, both UNESCO World Heritage Sites.
SUPERREAL, NYC (2019): Moment Factory, in collaboration with Cipriani, created an immersive digital art experience that transformed Cipriani 25 Broadway.
SOISSONS EN LUMIÈRES (2022): The cultural and architectural heritage of Soissons, France, was illuminated by a narrative and immersive experience across several emblematic monuments.
Moment Factory delivers French expertise
Moment Factory has been active in France for more than 7 years and now boasts a team of more than 25 talented professionals. Over the years, the studio in France has built close ties with local partners and has rolled out several large-scale projects, including AURA Invalides, which was designed in collaboration with the Montreal studio.
In France, Moment Factory has created events for prestigious brands such as Moët & Chandon and Renault, permanent installations in hotels and casinos, including Grand Magic Hôtel and Pasino Partouche in Aix-En-Provence, worked closely with renowned artists such as Bigflo & Oli and Jain, devised enchanted night walks, including Alta Lumina in Gets and Oceana Lumina at Arsenal de Rochefort, and contributed to showcasing local heritage through such ambitious projects as Regalia, a multimedia show displayed on the façades of Cathédrale Notre-Dame de Reims and Basilique Saint-Remi, both recognized as UNESCO World Heritage Sites, and Soissons en Lumière.
