Godrej & Boyce, the flagship company of the Godrej group recently announced a unique collaboration between renowned home interior designer Krsnaa Mehta, and U&Us Home Design Studio, its professional home interior designing and solutions brand to co-create luxe and exquisite limited-edition homes and spaces with a holistic, integrated and re-imagined approach to all aspects of home designing.
This new collaboration, Krsnaa Mehta Signature Homes by U&Us brings the best of both worlds to homeowners. Not only will they benefit from iconic designer Krsnaa Mehta's skills and signature style, honed over two decades but also with high quality bespoke interior solutions and professional services using U&US’ state-of-the-art visualization and customization technology platform. Imbued with a vision of ‘home is where a story begins’, Krsnaa Mehta Signature Homes by U&Us offers homeowners an ability to translate their persona and vision with style and panache. Every room will be customized to high standards, completed with signature upholstery, wallpaper, and décor accents from the India Circus collection along with customized furniture curated by U&Us.
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“ This collaboration in interior design is pioneering in its approach. At Godrej & Boyce, our constant endeavour is to elevate the value we provide to our customers. We have integrated our strengths in interior design, soft furnishings and furniture to provide our customers with bespoke home design. ” says Nyrika Holkar, Executive Director at Godrej & Boyce Mfg Co Ltd."
After launching in Mumbai in January 2021, Krsnaa Mehta and U&Us will then bring Krsnaa Mehta Signature Homes by U&Us experience to clients across Bangalore, Hyderabad and Pune. This collaboration will see U&US venture into the luxury home interior segment and aims at addressing the 15% (home value ≥ INR 3 crore) of the 70,000 homes sold annually in Mumbai. The average ticket size of these projects will be approximately 40 lakhs thus adding to both topline and bottom line.
“ Design is very personal to each one of us and we relate to it in our own way. Sometimes, clients are not able to bring to form what they visualize and that's where the design experts come to play. One’s home is where one’s story begins and every corner speaks about something. Being a designer in the industry for almost 2 decades, I understand the nuances of designs and what it resonates with. I am excited about this new venture with U&US and I am looking forward to extending our design expertise to our clients across Mumbai now and eventually across India. ” says Krsnaa Mehta, Founder & Executive Director at India Circus – A Godrej Venture ."
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In order to experience Krsnaa Mehta Signature Homes by U&Us customers need to visit the India Circus website ( https://indiacircus.com/krsnaa-mehta-signature-homes-by-u-and-us ) to book an appointment for a virtual/physical meeting with the design experts. This will be followed by a one-to-one consultation with designer Krsnaa Mehta to shape the dream home.
“ When in love, every vein must be touched and when designing a home, every area must be brushed, this holds true in the case of Krsnaa Mehta and the objective of this collaboration is to leave no stone unturned in creating masterpieces for our customers and beautifying every nook and corner of the home with distinctive home décor designs that are individual and stylised. ” says the Business Unit Head at U&Us - Manoj Rathi."
India Circus offers contemporary-chic, sophisticated, and affordable style for various areas of your life, from home decor to personal accessories. India Circus seeks to curate the essence of life in India and transcribe this loud and colourful experience into contemporary and sophisticated style. From luminescent lamps to totes a la mode, we have a lot to offer for various corners of your life! The vibrancy of the colours combined with the nuanced heritage of the designs make each piece created at India Circus exceptional. All of our creations offer sophistication with a dash of Indian-ness without draining your wallets.
We believe that every home has a beautiful story waiting to be unlocked as soon as the doors open. Through state-of-the-art digital technology, wide material sampling and design experts who understand the story you want to narrate, we co-create spaces that are agile and stylish.
Media Contact :
Tute Consult
Jaqueline Mendonca | E: jaqueline@tute.co.in | M: 7021398567
Juhi Gopalani| E: juhi@tute.co.in | M: 9769291850
India Circus by Krsnaa Mehta
Swatin Shetty | E: swatins@indiacircus.com | M: 8411004757
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