Designed by 42MM Architecture, the new One World Marketing Office in Gomti Nagar, Lucknow makes use of segmental geometry and a transparent exterior to create a landmark structure that will leave a lasting impact on passers-by.

The One World Marketing Office is situated in one of the fastest developing areas of Lucknow, i.e. Gomti Nagar. Designed to evolve with its changing context, the building features segmental geometry which is represented both in its planning and its façade. Sliced geometry was adopted, envisioning functional flexibility in the programme.

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The segments create a modular geometry that can expand and contract as per its use. The meeting rooms can swell up for a large gathering or shrink for a smaller one, optimising the use of space.

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The volumetric geometry resembles a glass sliced with vertical ribs. Transparency was adopted to embrace the public nature of the building, with the vision of converting it into a public place. The functional transformation is eagerly anticipated with the booming infrastructure and population in the surrounding locality. The transparent building envelope welcomes and embraces people. The green segments within the building add a biophilic touch to the architecture and interiors of the project. The infinity water pool along the periphery of the building adds a floating effect to the transparent mass.

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Just like the façade, the spatial configuration is also segmental. The building consists of three broad zones. The left-wing, also called the Visitors’ Zone, constitutes five meeting rooms. The central wing is the reception-cum-display area, also called the Display Zone. The right-wing comprises workstations, a conference room, and a director’s cabin, called the Office Zone. The segmental planning bifurcates the population within the building. The central zone is large and open, giving a welcoming vibe to all its visitors, while the segregation ensures smooth functioning.

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The building features two materials – glass and concrete finish paint. The main skeleton of the building is transparent, while the vertical diaphragms are crafted in brick and metal. The segmental wave is finished in concrete paint.

The binary material palate of the building allows it to feature a prominent grey colour while reflecting the colours of its surroundings – which includes greens from the vegetation, grey from the arterial road, and blue from the sky and water. Hence, the building can camouflage while simultaneously standing out.

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The vertical segments are the most dynamic aspect of the building, configured in the form of a wave, both vertically and horizontally. The glass skeleton of the building camouflages it into the green, while the vertical segments create a wave-like appearance for passers-by.

Priyanka Khanna _ Rudraksh Charan

Priyanka Khanna

Rudraksh Charan

The USP of the project is its temporary yet permanent nature. The structure is a temporary build that can be reassembled at any location whenever required. Its permanence lies in the impact it creates on the passers-by. The unconventional form of the building adds a recall value to it.

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Fact File

• Project Name: One World Marketing Office
• Location: Gomti Nagar
• Month and Year of Completion: January 2022
• Architecture Firm: 42MM Architecture
• Area: 4,575 sq. ft.
• Site Area: 12,300 sq. ft.
• Constituent Functions: Single-storey structure, lobby area, 5 cabins, 2 meeting rooms, waiting lounge